「クリック詐欺の撲滅へ」GoogleやMS，Yahoo!などが“共闘”

オンライン広告のクリック測定基準策定を目指す作業部会「Click Measurement Working Group」が結成される。グーグル、ヤフー、マイクロソフト、Ask.com、ルックスマート、などが参加。

「クリック詐欺の撲滅へ」、GoogleやMS，Yahoo!などが“共闘”
http://itpro.nikkeibp.co.jp/article/USNEWS/20060804/245159/

クリック詐欺
・広告料を不正に得ようと広告をクリックする
・ライバル企業に無駄な広告費を払わせる為のクリック

これの判断基準をGoogleやMS，Yahoo!などが“共闘”してつくろうというものだ。8月中に初回のミーティングがひらかれるそうな。

逆に言うと、それだけクリック詐欺があるということ。どこかの国にはひたすら広告をクリックする仕事も存在するそうな。しかも詐欺だと思わずに手軽なバイト感覚で・・・恐い話です。いや、詐欺なんですって、その行為。

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